One of the greatest compliments a bank partner can give us is that we add real, measurable value to their business, all while operating in the background.
It means that we’ve succeeded in matching our partners with the right merchant services mix for their business banking client base. Moreover, it means that we’ve done so in such a way that a strong sense of loyalty is created – between the merchant and their community bank, and between the bank and Fitech. It’s a model where everybody wins, and it gives our team meaningful work of which we can feel proud.
This philosophy has helped guide Fitech from an industry newcomer not so many years ago, to a sought-after partner in the community bank vertical and also within regional bank association circles. We are humbled and honored to have attained this level of credibility, and work hard to remain worthy of our reputation.
To that end, and after taking inventory of what we do well, where we can serve our partners better and how we want to position Fitech for future growth, it became clear that a rebrand was in order.
Inspired in large part by the success stories our partners have shared with us, and the anecdotal wins we hear when our training team hits the road to help onboard a new bank, we developed a brand-new logo. In one bold, brief visual identity, we have captured the essence of what Fitech does best – helping community banks just like yours connect business owners with the financial technology products and services to propel their companies forward.
“The new Fitech logo visually reinforces what our partners already know firsthand,” said Shawn Dillon, President, Fitech. “In no uncertain terms, our end goal is to drive top-line revenues for every banking partner with whom we work. These are results-driven partnerships, where the growth outcomes speak for themselves. No tagline needed.”